Tag Archives: self-education

Keep Readers by Using Variable Rewards

The big thing in entertainment today is addiction. The products we use – especially computer programs, games, and apps – are designed to hook users into habitual use, then encourage repeated purchases to fuel our investment of time. Before we get too upset at these product designers, writing to sell our work means we have the same interests as them. I’m only addressing one approach of many today, that of variable rewards. The last marketing book I read was Hooked: How

Writing Exercises: Why do we use them, and do we need them?

There are some great stories of writing exercises out there that have changed writers’ lives, styles, even dreams. Some are simply interesting, and a few make you wonder why we do these at all. In my final writing course, our professor brought out a bag of clementine oranges, dumped them in a basket, and told us each to take one and describe it so well that we would be able to pick it back out of the basket at the

Marketing Using Facebook and Twitter Ads

by Brandon Varnell You’re a self-published author who now has a couple of books out. All of them are lovely, with gorgeous cover designs, quality formatting, are excellently edited, and—most importantly—best seller material. Unfortunately, you’re a self-published author, so nobody knows that you exist. You don’t have a large marketing team who’s got your back, you don’t have a publishing company who’s willing to take a share of the marketing burden. You are on your own. Marketing is a daunting

How Digested is Your Reading Material?

How many people have touched your reading material? I’m not talking about germs on used books or the grimy bits hiding on the surface of your tablet. I mean how close to the source are you when you’re reading that neat article on characterization, burial practices in the Andes, or top business practices of successful authors? Written content comes from experience. Someone, somewhere, had an in-person experience, processed what happened to them mentally and emotionally, and wrote down the product

Sure Growth and the Psychology of Practice

How to Become a Great Writer (no, seriously, this is how) This post is directly inspired by a recent Freakonomics podcast titled How to Become Great at Just About Anything. Tantalizing premise, isn’t it? Most of us have heard of the 10,000 hour rule; it takes 10,000 hours doing something to become excellent at it. (This is paraphrased.) Well, there’s more to it than just doing what you want to be good at, and the podcast spent a great deal

« Older Entries